GAME OF FEELINGS
When Coca-Cola became the exclusive sponsor of Copa América Centenario we knew a 360 campaign was coming but, launching their Social Center in Atlanta was the best experience in my ad career to date.
For a month, the iconic brand welcomed creative, accounts, strategy and legal into their headquarters in Atlanta to deliver real-time soccer-related content inspired by the "Share a Coke and a Song" campaign.
GAME OF FEELINGS
When Coca-Cola became the exclusive sponsor of Copa América Centenario, we knew a 360° campaign was inevitable. And while that was an experience in and of itself, helping the beverage giant launch their internal Social Center at their Atlanta HQ has been the best experience in my ad career to date.
For a month, the iconic brand welcomed creatives, account, strategy and legal experts to their Atlanta campus to deliver real-time soccer-related content inspired by the "Share a Coke and a Song" campaign.